Hole #7 – The Golfers

Hole #7 – The Golfers

Hole #7 – The Golfers By Phil Immordino Without golfers what do you have? Not much. Golfers are the reason the event is successful. The more golfers the more exciting an event, the more you make and the more that sponsors are happy. The average tournament in the...
Hole #6 Selling Sponsorships

Hole #6 Selling Sponsorships

Hole #6 Selling Sponsorships By Phil Immordino Early in my career, I had the opportunity to work with The Tradition, a Senior PGA event, held in Scottsdale, Arizona. My objective was to sell sponsors. I identified the companies in Arizona that were national in scope...
Step #4 Selecting A Golf Course

Step #4 Selecting A Golf Course

Step #4 Selecting A Golf Course By Phil Immordino Choosing the appropriate golf course is arguably the most important decision tournament planners must make. Planning and preparation can not move forward until the venue is selected. An arts organization in Scottsdale...