Outings and Charity Events

The 3M Championship is Minnesota’s largest professional sports-related charity tournament, but courses around the state also host a lot of charity golf events for players of all levels.

Without golfers what do you have? Not much. Golfers are the reason the event is successful. The more golfers the more exciting an event, the more you make and the more that sponsors are happy.

Early in my career, I had the opportunity to work with The Tradition, a Senior PGA event, held in Scottsdale, Arizona. My objective was to sell sponsors. I identified the companies in Arizona that were national in scope and that had consumer products to sell.

Getting the word out, that is the objective. What is the most effective way to get exposure for your event and organization and most importantly get golfers and sponsors?

Choosing the appropriate golf course is arguably the most important decision tournament planners must make. Planning and preparation can not move forward until the venue is selected.

90% of golf tournaments have one thing on their mind, “Increasing the bottom line of their event.” In this article we will discuss how to maximize your income.

So last year was maybe your first golf event you have ever done or your 10th. Either way you need to take the time to sit down and evaluate the ‘what worked’, ‘what didn’t work’ and ‘what could we have done’ of your last tournament to make future events even more profitable.

Questions by GTAA members and answered by Phil Immordino, President of the GTAA.

How does your golf tournament do? Is it growing each year or loosing steam? If you have produced a tournament more than once it is easy to forget the basics. The average tournament in this country raises $5000.

We have had the opportunity to work with and talk to thousands of tournaments throughout the U.S. over the past 25 years. We have found that the average tournament only nets $5,000, but is that the only determining factor in judging a golf event?

However, what about those pesky winter months in the Upper Midwest? Can a property really sustain itself on the bar, simulator hours, and slow nights in the restaurant? Some can, of course, but others need extra.

If you are wondering how some groups are raising $100,000 to $300,000 with their golf tournaments, it is because of their auctions and raffles. It is very hard to make that kind of money with a golf tournament alone.

Women golfers will gather on Tuesday, June 16th at Prestwick Golf Club in Woodbury to remember, recognize and honor women veterans with a day of ceremony and fun golf! 100% of the money raised from the event assists women veterans that are homeless or in danger of becoming homeless -none is used for administrative costs.

Choosing the right tournament format can make or break your event. There are some formats that help your participation and some formats that hurt your participation and there are some formats that generate more money than others.

Games and contests are a great tool to engage golfers. There are several purposes for games and contests.