The PGA of America Partners with Fore!! Axel & Hudson to Launch PGA Authentic Junior Apparel Collection
Fore!! Axel & Hudson – the award-winning, golf-inspired children’s apparel brand – announces it has partnered with The PGA of America to launch PGA Authentic Junior by Fore!! Axel & Hudson, a golf-inspired collection for boys and girls available starting this spring at department stores and premier boutiques nationwide.
PGA Authentic Junior includes a balance of classic and fashion-forward clothes, accessories and headwear. Capturing Fore!! Axel and Hudson’s Southern California roots and the PGA’s pride and passion for the game, the designs feature eye-catching details and luxurious, eco-friendly fabrics. Retailing from $34 to $101, items are available in sizes 2T to 12.
“The inaugural collection draws upon the rich history of golf for inspiration and combines that with the on-trend looks, silhouettes and small touches that make our clothes so distinctive,” says Paul Nguyen, Fore!! Axel & Hudson Co-Owner and Creative Director. “It’s been an exciting and natural partnership to collaborate with such an iconic organization. We’re hoping PGA Authentic Junior by Fore!! Axel and Hudson will truly change the landscape of children’s fashion in the world of golf on and off the course.”
Turner Broadcasting’s Cartoon Network Enterprises (CNE) – the licensing and merchandising arm for the children’s television network – brokered the deal between the two companies in its role as the youth licensing agent for The PGA of America. Partners since 2009, CNE is charged with creating a line of consumer products that appeal to the sport’s youngest fans and also creates a broader and more accessible entry point to the sport. The licensing deal is one part of a larger, long-standing relationship that exists between Turner Sports and The PGA and will continue through 2019, as the two companies previously extended their broadcasting and interactive media agreements, covering the PGA Championship, PGA Grand Slam of Golf and PGA.com.
Foresome Inc. is parent company of the Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentic Junior by Fore!! Axel & Hudson brands. It is co-owned by designer and avid golfer Paul Nguyen, along with his business partner, Elisa Hera.
Nguyen has been designing clothing and accessories for more than 14 years, including eight creating sophisticated children’s apparel for the likes of Lucky Brand Jeans, Babystyle and Baby Nay. Inspired by the birth of his two children – Isabella and Hudson – he launched Fore!! Axel & Hudson in 2009 with the goal of combining classic golf looks with hip, modern kid’s style. Axel is the middle name of Tiger Woods’ son Charlie, with whom Paul hopes his son Hudson will one day hit the links.